These ads were created for the Valle Del Sol organization, but did not ultimately get used (this is why the logo in the ad has been changed to a non-existent company). Valle Del Sol specializes in “therapeutic foster care” or finding foster homes for children from particularly violent or tragic circumstances. Ofttimes, the parents of these children are still living, but unable to care for their children due to prison, drug use, or extensive abuse. The challenge in this ad campaign was to encourage local parents to become a part of the foster care program, but let them know the background of the children involved. Contrasting the cute illustrations with the disturbing statements dramatically “tells the story” of these children. The tagline, “Help a child forget what you can’t imagine” tugs at the heart strings of the viewer, leading to a possible offer to help. There are ten (10) total ads that I created. Only four are shown here.